The following blog post, unless otherwise noted, was written by a member of Gamasutra's community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. Abstract This article discusses an approach to make more interesting and pleasurable hyper-casual games. The aim is to achieve both higher retention rates and lower CPI numbers for hyper-casual games. The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. It is based on several psychological experiments presented by professor Daniel Kahneman in his book Thinking, Fast and Slow [1], who received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision making.