[Affinity analysis] affinity-analysis and [association rule learning] association-rule-learning encompasses a broad set of analytics techniques aimed at uncovering the associations and connections between specific objects: these might be visitors to your website (customers or audience), products in your store, or content items on your media site. Of these, “market basket analysis” is perhaps the most famous example. In a market basket analysis, you look to see if there are combinations of produc...