Я тут просто выдержку из кодекса New York Times приложу, думаю в любом нормальном СМИ так должно быть:
Staff members may not accept gifts, tickets, discounts, reimbursements or other inducements from any individuals or organizations covered by The Times or likely to be covered by The Times. (Exceptions may be made for trinkets of nominal value, say, $25 or less, such as a mug or a cap with a company logo.) Gifts should be returned with a polite explanation. A sample letter for use in such situations appears below. See the appendix.
Staff members may not accept employment or compensation of any sort from individuals or organizations who figure or are likely to figure in coverage they provide, edit, package or supervise.
Staff members may not accept anything that could be construed as a payment for favorable coverage or as an inducement to alter or forgo unfavorable coverage.
КРУЖКУ С ЛОГОТИПОМ, ПОНЯТНО? КРУЖКУ МОЖЕШЬ ПРИНЯТЬ, А НЕ КРОССОВКИ ИЛИ ШМОТКИ, ЖАЛКИЕ ВЫ ХАПУГИ.