For more than 20 years I have generated creative, consumer-based research that inspires new product development, refines business strategies, optimizes market performance, and reveals market gaps and opportunities. Now, as president of O'Connor Analytics, I blend data science with qualitative and quantitative research techniques to form robust, insight-driven strategies and solutions. Clients include Fortune 500 corporations with projects reaching around the globe in technology, consumer packaged goods, durable goods, and retail businesses. O'Connor Analytics specializes in revealing the consumer beliefs, perceptions and attitudes that drive choices, loyalty, purchase, and behaviors.