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Один экспортер == один instance
In Prometheus terms, an endpoint you can scrape is called an instance, usually corresponding to a single process. A collection of instances with the same purpose, a process replicated for scalability or reliability for example, is called a job.
For example, an API server job with four replicated instances:
job: api-server
instance 1: 1.2.3.4:5670
instance 2: 1.2.3.4:5671
instance 3: 5.6.7.8:5670
instance 4: 5.6.7.8:5671
