Guideline 2.1 - Performance - App Completeness


Your app or its metadata does not appear to include final content. Specifically, your app description does not provide sufficient information about the app’s features.

Before you submit your app to the App Store, all of its content and metadata must be final. Your app must not include placeholder or incomplete information. For example, an app with “lorem ipsum” text in the app description field will be rejected. Likewise, an app with placeholder screenshots, such as “screenshot coming soon,” will be rejected. Instead, you should only submit an app with complete information and content throughout.

Next Steps

To resolve this issue, please review your app and metadata to ensure that all of its content is final.\