It is especially common in K-pop music videos to have women of non-Korean ethnicity more overtly sexualized than Korean women, on the part of the company so as not to offend the traditional thought of Korean women as being 'pure'. Research on Korean straight male pornography viewing habits shows that on average, porn with women of non-Korean descent is watched more often than porn containing Korean women. This is because pornography is viewed as degrading, and to associate Korean women with that would pollute their carefully constructed image.